ā
Joubin Mirzadegan will straight-up tell you: itās boringāand thatās the point.Ā
Mirzadeganās startup Roadrunner builds AI-native, natural-language āconfigure, price, quoteā (or CPQ) software. And before you keep scrolling, consider: The CPQ processāthe software companies use to configure what theyāre selling, set the right price, and generate a quoteāquietly controls how fast and how well they can turn complex deals and new pricing ideas into actual revenue.
āI say this all the time internally: our ambition is to build a $10 billion company that weāre proud of,ā said Mirzadegan. āAnd our vehicle to do that is CPQ and, more broadly, the whole quote-to-cash space. Itās the vessel with which we want to build a big company.ā
Roadrunnerācofounded in 2025 by Mirzadegan, Ajay Natarajan, and Eugene Shaoāhas the distinction of being Kleiner Perkinsās first incubation since Glean, founded via the legendary VC firmās Sand Hill Road office and now worth $7.2 billion. Mirzadegan was a partner at Kleiner when he pitched the idea to his boss, Mamoon Hamid.Ā
āLiterally, as he came to our one-on-one, Joubin said: āI think Iām ready to start a company, I vibe-coded this over the weekend, and this is what itās going to look like,āā Hamid told Fortune. ā[Early on] CROs told us, āif you build this for me, Iāll buy from you.ā So, we built the prototype and within three months closed our first seven-figure deal.ā
Mirzadegan is still a partner at Kleiner, and the CEO at Roadrunner. The companyās now disclosing funding for the first time to Fortune. Roadrunnerās raised a total of $27 million, including a seed round led by Kleiner and Hamid and a Series A led by Founders Fund. Trae Stephens, partner at Founders Fund and cofounder of Anduril, will join Roadrunnerās board.Ā
āSome things are unique and have a natural moat because theyāre super controversial,ā said Stephens. āThere are other things that have a unique, natural moat because theyāre boring. And if a really charismatic person wants to work on the less sexy areas of business, you can build huge businesses with that as your moat.ā
CPQ may be boring, but itās also hard, a problem at the intersection of complex pricing, chaotic org charts, and fossilized software. And over time, there have been more and more ways to price. Historically, pricing was more like a streaming subscription plan: a finite number of tiers, (relatively) static prices. Not so anymore.Ā
āPricing models have had this Cambrian explosion,ā said Mirzadegan. āNow, [with AI] you have all of these new ways of using products and the ways that those products are being priced nowĀ [from usage-based to seat-based pricing] do not work with the underlying data models of the previous CPQ solutions.ā
In short: Mirzadegan believes CPQ software just wasnāt built for this level of complexity, and believes Roadrunner can pioneer a new system he calls PQA, or āprompt, quote, approve.ā In short, you prompt the system, it generates the quote, and uses AI to manage the approval process. And to Hamidās point, lots of people have to do this.
āThink of it like consumer transactionsācredit card companies make 2% to 3% on that transaction, so they can facilitate the payment,ā said Hamid. āIf you extend that to Roadrunner: weāre going to be that layer that helps you quickly negotiate deal terms and get you all the way to collecting cash faster. How much is that worth? This market is a blue ocean.ā
I donāt know if Iāve ever had more people point-blank tell me: This is boring, but itāll be a serious money-maker. They usually try to dress it up more. But Mirzadegan is direct and strangely tender on the subject.
āUltimately, if youāre solving hard enough problems that matter enough to customers that are willing to spend money with you, you earn the right to do more,ā said Mirzadegan. āWe like this vessel because itās really dang hard to build, really dang hard to sell, and really matters to customers. Thatās how I feel about it. You end up falling in love with anything thatās sufficiently hard.ā
See you tomorrow,
Allie Garfinkle
X: @agarfinks
Email: alexandra.garfinkle@fortune.com
Submit a deal for the Term Sheet newsletter here.
Joey Abrams curated the deals section of todayās newsletter. Subscribe here.
This story was originally featured on Fortune.com
Ā Ā Ā