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Good morning. CFOs are feeling better about their own companies even as they become more cautious about markets and the broader economy. And concern is growing about the technology theyāre racing to deploy.Ā
Deloitteās Q3 2026 CFO Signals survey, which polled 200 North American finance chiefs at companies with at least $1 billion in revenue, found that the CFO Confidence Score climbed to 6.1 from 5.9 last quarter, moving back into āhighā territory.
Ninety percent of respondents said they were more optimistic about their companiesā financial prospects, even as risk appetite cooled slightly, with 53% saying now is a good time to take greater risks, down from 59% in Q2. But Ed Hardy, U.S. financial services leader at Deloitte, noted that CFOsā views on the relative attractiveness of debt and equity financing changed little.
More striking to Hardy was the gap between how CFOs view their own businesses and how they view the broader market. There was a sharp increase in the share of CFOs who believe U.S. equity markets are overvalued: 83%, compared with 49% in Q2. Despite that, equity attractiveness remained flat in Q3, while debt attractiveness increased four percentage points.
āIf they feel itās overvalued, buying might not be the most objective thing to do,ā Hardy told me, adding that elevated valuations are prompting finance chiefs to āsearch for the highest use of capital,ā which is a dynamic he connects to rising investment in AI.
AI and technology are also becoming a growing source of both opportunity and risk. Technology deployment, including generative AI, was among CFOsā leading internal concerns, while cybersecurity topped the external-risk list at 50%. Hardy said the two are closely linked. āAI probably starts to increase your already heightened concern around cyber,ā he said, pointing to the growing use of open platforms and third-party models.
Meanwhile, CFOsā 12-month outlook for the North American economy slipped slightly but remained generally steady compared with Q2. Inflation, supply chain disruption and the economy itself ranked among their leading external concerns, trailing cybersecurity.
Survey data collection started Aug. 24 and wrapped Sept. 8, before the Federal Reserveās Sept. 16 rate decision, leaving open how CFO sentiment might shift in the next quarter. āYou always wonder whether itās embedded into the psyche of where they think the marketās going,ā Hardy said. He added that heāll be watching closely to see whether economic and geopolitical uncertainty eases into 2027.
Looking ahead to 2027, Hardy said he expects CFOs to keep pushing AI ābeyond experiment into really grounded applications,ā while wrestling with governance, shifting token-based pricing models and how to measure real benefits. āThe CFO role is increasing in being a convener across the enterprise,ā he said, as finance takes on broader oversight of AIās costs and outcomes.
SherylĀ Estrada
Sheryl.Estrada@fortune.com
This story was originally featured on Fortune.com
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