Since its official launch in October 2024, realme has made a significant impact on the Nigerian smartphone market. The launch was met with enthusiasm from technology fans eager to experience a new brand, as well as Nigerians searching for high-quality smartphones at affordable prices. By focusing on providing quality tech at budget-friendly rates, realme is establishing itself as a strong competitor in the Nigerian smartphone market for 2025. But is that sufficient to compete with the top brands in Nigeria? realme’s official launch in Nigeria. Recognized worldwide for its affordable smartphones, realme made its entry into Nigeria with the realme Note 50 and realme C61 in the fourth quarter of 2024. The company’s marketing strategy emphasizes its target audience of young, tech-savvy consumers who seek high-performance devices without financial stress. The realme C61 promotes itself with slogans such as “Hard to break” and “4 years of lag-free use,” assuring customers that it’s a dependable device that delivers good value. Its main features consist of an IP2061 rating, a 90Hz screen, 256GB of storage, 24GB of Dynamic RAM, a 261,23mAh battery, and a 261MP camera. By emphasizing these core values, realme seeks to appeal to a wide range of customers, including tech-savvy young people and cost-conscious buyers.
