Africa’s Gen Z Consumers Are Reshaping The Continent’s Retail Future  

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BCG’s ‘119 Million Reasons for Optimism’ report highlights how Africa’s digital-first Gen Z is driving a retail revolution across the continent Despite the toughest consumer climate in years, Africa’s youngest consumers are powering a potential retail reset that blends digital discovery with hyper-local focus, redefining what it means to consume, connect, and aspire. This is .

  

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