Botswana Bets on Natural Diamonds to Woo Wealthy Young Americans  

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Gaborone is ramping up efforts to boost diamond sales and counter synthetic gems by targeting wealthy young Americans via Instagram and TikTok. In a bold marketing move, the government recently hosted an exclusive influencer dinner in New York, partnering with luxury jeweler The Clear Cut to promote natural diamonds as a premium, ethical choice. With… Read More »Botswana Bets on Natural Diamonds to Woo Wealthy Young Americans

  

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