Following the announcement of Dave Cotter as the new CEO, Greenwood launches new initiatives to increase spending at Black-owned businesses and increase access to loans for dark companies. The Cash Again for Getting BlackTM system, which was launched global, is now accepting applications from companies looking to increase rankings and sales. Loans for Black Entrepreneurs: The announcement comes as the platform has already amassed nearly a quarter of a billion dollars in loan demand, with more than$ 280 million in requests for personal loans and over$ 90 million in requests for small business loans. ATLANTA– ( Project Line )– Greenwood, a digitally native economic software dedicated to the Black community, has launched two programs to help create wealth in the Black area. These activities, which are available right now, include Greenwood Premium Members ‘ Cash Again for Buying BlackTM programs and a new partner marketplace that connects Black companies and people with third-party lenders and financial sources. Premium Members receive up to 10 % cash back when they purchase in-store at participating businesses as part of Greenwood’s Cash Back for Buying BlackTM program. The software, which is currently being tested in Atlanta with Café Bartique, Kitchen Cray, and The Hidden Gym, not only generates income for local business owners but also fosters new relationships with people by assisting users in discovering and supporting Black-owned companies. Applications from businesses all over the country looking to increase their awareness and sales are now being accepted by the system. Also, Greenwood has introduced a partner market that connects Black business owners with third-party loan lenders. People can get access to private loans for everyday needs, student loan refinancing, and life insurance through the market. Everyone in the neighborhood can visit the Greenwood Marketplace. Driving Dollars Into The Black Community” From the beginning, Greenwood’s goal has always been to make the Black buck work hard for our community,” according to Dave Cotter, Greenwood’s new CEO. ” On top of that, only about 2 % of the wealth goes back to Black-owned businesses, yet the Black community has an enormous spending power of$ 1.6 trillion1.” We could allocate an additional$ 8 billion to Black businesses by increasing this flow by just half a percent. Our goal is to combine technology and society, creating a digital program that immediately redirects spending to Black companies, channels cash to Black entrepreneurs, and moves money into savings and investments to create wealth and a sense of belonging for the Black area. The radiant area of Southwest Atlanta is a perfect example of this, and Café Bartique is one of them. In order to improve its operations, Café Bartique first secured a small business loan through a company of Greenwood Marketplace. It is currently actively promoting the Money Back for Purchase BlackTM program, which has a significant impact on customer perception and revenue. Next up for Cash Back for Purchase Black is Tulsa, a town that is rooted in the tradition of Black superiority, endurance, and economic power. Tulsa, the home of the ancient Greenwood District and Black Wall Street, epitomizes the campaign’s guiding principle of supporting Black-owned companies in order to create wealth in the Black area. Greenwood Premium Members will be able to receive cash back while supporting neighborhood friends Fulton Street Books &, Coffee, and Black Wall Street Bodega, two establishments that continue to carry the tradition of society, culture, and equity. By bringing together money and purpose, we are promoting the resurgence of Black money and honoring Greenwood, our founder and inspiration. Greenwood Premium Members can now earn up to 10 % cash back when making in-store purchases with their Greenwood Mastercard ® Debit Card at participating businesses starting today. Based on the status of eligible purchases, cash back is automatically credited to members ‘ accounts. Café Bartique, Kitchen Cray, and The Hidden Gym are the pilot stores where Cash Back for Buying BlackTM is being tested in Atlanta. Within 45 business days of the transaction, the member’s earned cash back is credited to their account. Greenwood is working to include online sales as part of the initiative as well, expanding nationwide. Businesses can now apply for membership, and members can nominate their favorite Black-owned establishments. We want to hear from you from Charlotte, Miami, Dallas, St. Louis, Cleveland, Jacksonville, Indianapolis, Seattle, Houston, Detroit, Baltimore, Los Angeles, Los Angeles, Detroit, Philadelphia, Baltimore, Los Angeles, New Orleans, Charlotte, Miami, Dallas, St. Louis, Cleveland, Jacksonville, Indianapolis, and Seattle. To submit your business, visit gogreenwood.com/cashback. Connect with third-party resources like Small Business Lending: Connect with independent lenders for business expansion, debt consolidation, or working capital needs.
Life Insurance: Use reputable third-party insurance providers to find term, whole, and universal coverage.
Student Loan Refinancing: Gain streamlined refinancing options from lending partners for better terms.
Financial Education: Use the” Credit 101″ resources from NAACP to learn about credit management.
According to Greenwood’s vice president, Donald Hawkins,” we’re making funding more accessible for entrepreneurs.” We hope that all Black business owners have equal financial opportunities and unrestricted access to capital. That’s why we’ve simplified the application process through our marketplace, which gives businesses access to multiple lenders in one application and is cost-free. This involves removing obstacles and making sure Black business owners have the resources they need to grow, scale, and succeed. The membership includes a no-hidden-fees Mastercard ® Debit Card in addition to receiving up to 10 % cash back through the Cash Back for Buying BlackTM program.
Access to two-day early pay
FDIC-accredited high-interest savings
Through Greenwood Invest, investors have the ability to invest in stocks and ETFs.
Roundup donations to help with community initiatives
Financial assistance options are available through the Greenwood Help Center.
Businesses: Visit gogreenwood.com/cashback to apply for the Cash Back Program.
Customers: Sign up for Greenwood Premium and start earning cash back.
Refer your favorite Black-owned company to the Cash Back for Buying BlackTM program.
For the Go Greenwood.com ( Open to All ) Marketplace, find financial resources at gogreenwood.com/marketplace.
No membership is necessary
Explore resources for financial education, insurance, and loans.
Important InformationGreenwood is a financial technology company, not a bank. Coastal Community Bank, Member FDIC, offers banking services. Deposits are covered by up to$ 250, 000 per depositor. FDIC insurance only covers an FDIC-insured bank’s failure. If certain requirements have been met, Coastal Community Bank, Member FDIC, offers FDIC insurance through pass-through insurance. Coastal Community Bank holds a Mastercard International license to issue the Greenwood Debit Mastercard®. Customers must be a Premium member at the time of purchase in order to receive a Cash Back Reward offer while the offer is available on the Greenwood website and mobile app, and use their Greenwood Mastercard ® Debit Card to make a qualified transaction at a participating business. Conditions apply. While everyone in the Black community can access the Greenwood Marketplace, Cash Back rewards are only offered as a premium membership benefit. Within 45 business days of eligible transactions, the maximum reward is$ 250 per transaction. Greenwood, Inc. is not a lender in itself. The participating lenders are responsible for all decisions and terms that are made. Your results will vary depending on the variables that appear in your credit report, your zip code, and other variables for some goods and services. As a result, some restrictions may apply depending on the type of loan, as well as the fact that not all businesses will be eligible for the advertised rates. Insurance products sold through marketplace partners are not a deposit, are not FDIC insured, are not guaranteed by Greenwood, and are not insured by any federal government agency. The program’s terms, terms, and participating merchants are subject to change. Forward-looking statements in this release are subject to risks and uncertainties that could lead to materially different results. All rights reserved. 2025 Greenwood, Inc. The trademarks” Cash Back for Buying Black”TM and all associated marks are registered trademarks of Greenwood, Inc. or its affiliates. Visit www. for full disclosures and terms. gogreenwood.com
1 University of Georgia Selig Center for Economic Growth: https ://www.terry .uga.edu/selig
2Federal Reserve Survey of Consumer Finances: https ://www.federalreserve .gov/econres/scfindex .htm
Greenwood, Inc.
(BPRW) Greenwood Introduces Fresh Initiatives Aimed at Increasing Expenditure at Black-Owned Enterprises and Enhancing Loan Accessibility for Black Business Owners After the Appointment of Dave Cotter as the New CEO.
