Following the announcement of Dave Cotter as the new CEO, spending at participating pilot locations in Atlanta, including Café Bartique, The Hidden Gym, and Kitchen Cray, ( BPRW) Greenwood launches new initiatives to increase spending at Black-owned businesses and expand access to loans for black entrepreneurs. Nationwide Expansion: Businesses looking to increase awareness and sales are now being accepted to apply through the Money Back for Purchasing BlackTM program. Loans for Black Entrepreneurs: The announcement comes as the platform has already amassed nearly a quarter of a billion dollars in loan demand, with more than$ 280 million in requests for personal loans and over$ 90 million in requests for small business loans. ATLANTA– ( Project Cable )– Greenwood, the digitally native financial software dedicated to the Black neighborhood, has launched two courses designed to collaborate to create wealth in the Black community. These activities, which are available right now, include Greenwood Premium Members ‘ Cash Again for Buying BlackTM programs and a new partner marketplace that connects the community with third-party lenders and financial solutions for Black businesses and households. Premium Members are given up to 10 % cash back when they purchase in-store at participating businesses thanks to Greenwood’s Cash Back for Buying BlackTM program. The software, which is currently being tested in Atlanta with Café Bartique, Kitchen Cray, and The Hidden Gym, not only generates income for local businesses but also establishes new society relationships by assisting users in discovering and supporting Black-owned businesses. Applications from businesses all over the country looking to increase their awareness and sales are now being accepted by the software. Moreover, Greenwood has introduced a companion market that connects Black business owners with third-party loan lenders. People can get access to life insurance, refinancing student loans, and private loans for everyday needs thanks to the industry. Everyone in the area is welcome to the Greenwood Marketplace. Driving Dollars Into The Black Community” From the beginning, Greenwood’s goal has always been to make the Black buck work easier for our community,” according to Dave Cotter, Greenwood’s new CEO. ” Despite having a staggering spending power of$ 1.6 trillion1, only about 2 % of this wealth is returned to Black-owned businesses. We could invest an additional$ 8 billion into Black businesses by increasing this flow by just half a percent. Our goal is to combine technology and society, creating a digital program that immediately redirects money into savings and opportunities and creates success and a sense of belonging for the Black area. The attractive neighborhood of Southwest Atlanta is a prime example of this. In order to improve its operations, Café Bartique first secured a small business loan through a company of Greenwood Marketplace. It is now actively promoting the Money Back for Purchasing BlackTM system, which considerably raises customer awareness and revenue. Next up for Cash Up for Purchasing Black is Tulsa, a city rooted in the tradition of Black quality, tenacity, and economic strength. Tulsa, the home of the historic Greenwood District and Black Wall Street, epitomizes the campaign’s guiding principle of supporting Black-owned businesses in order to create wealth in the Black community. Greenwood Premium Members can support local favorites Fulton Street Books &, Coffee, and Black Wall Street Bodega, two independent stores that continue to foster the values of community, culture, and ownership while earning cash back. We are helping to recirculate Black dollars and honor the legacy of Greenwood, our namesake and inspiration, by connecting dollars with purpose. Greenwood Premium Members can now earn up to 10 % cash back when making in-store purchases with their Greenwood Mastercard ® Debit Card at participating businesses starting today. Based on qualifying purchases, cash back is automatically credited to members ‘ accounts. With Café Bartique, Kitchen Cray, and The Hidden Gym, Cash Back for Buying BlackTM is experimenting in Atlanta. Within 45 business days of the transaction, the earned cash back is credited to the member’s account. Greenwood is working to include online sales as part of the initiative as well, expanding nationwide. Businesses can now apply for membership, and members can nominate their favorite Black-owned establishments. We want to hear from you from Charlotte, Miami, Dallas, St. Louis, Cleveland, Jacksonville, Indianapolis, Seattle, Houston, Detroit, Baltimore, Los Angeles, Los Angeles, Detroit, Philadelphia, Baltimore, Los Angeles, New Orleans, Charlotte, Miami, Dallas, St. Louis, Cleveland, Jacksonville, Indianapolis, and Seattle. To submit your business, visit gogreenwood.com/cashback. Connect with third-party resources like Small Business Lending for business expansion, debt consolidation, or working capital needs.
Find term, whole life, and universal coverage through reputable third-party insurance providers.
Student Loan Refinancing: Gain more advantageous terms through streamlined refinancing options through lending partners.
Financial Education: Utilize NAACP’s” Credit 101″ resources to learn credit management.
According to Greenwood’s vice president, Donald Hawkins,” we’re making funding more accessible for entrepreneurs.” We hope that all Black business owners have equal financial opportunities and unrestricted access to capital. That’s why we’ve simplified the application process through our marketplace, which gives businesses access to multiple lenders in one application and is cost-free. This involves removing obstacles and making sure Black business owners have the resources they need to grow, scale, and succeed. The membership includes: A no-hidden-fees Mastercard ® Debit Card, in addition to receiving up to 10 % cash back through the Cash Back for Buying BlackTM program.
Access to two-day early pay
High-interest savings that is FDIC insured
Through Greenwood Invest, investors have the ability to invest in stocks and ETFs.
Roundup donations to help with community initiatives
Financial assistance options are available through the Greenwood Help Center.
Businesses: Go Greenwood.com/cashback to apply for the cash back program.
Customers: Sign up for Greenwood Premium and start earning cash back.
Refer your favorite Black-owned company to the Cash Back for Buying BlackTM program.
For the Go Greenwood.com/marketplace to find financial resources, go to the open marketplace.
No membership is necessary
Explore resources for financial education, insurance, and loans.
Important InformationGreenwood is a financial technology company, not a bank. Coastal Community Bank, Member FDIC, offers banking services. Deposits are covered by up to$ 250, 000 per depositor. FDIC insurance only covers an FDIC-insured bank’s failure. If certain requirements have been met, Coastal Community Bank, Member FDIC, offers FDIC insurance through pass-through insurance. Coastal Community Bank has a license from Mastercard International that allows the Greenwood Debit Mastercard ® to be issued. Customers must be a Premium member to make a qualified transaction at a participating business while the offer is posted on the Greenwood website and mobile app in order to be eligible for a Cash Back Reward at the time of purchase. Conditions apply. While everyone in the Black community can access the Greenwood Marketplace, Cash Back rewards are only offered as a Premium membership benefit. The maximum reward is$ 250 per transaction, and it is credited within 45 business days of receiving the funds. Greenwood, Inc. is not a lender in itself. The participating lenders are responsible for all decisions and terms that are made. Your results will be unique depending on the information on your credit report, zip code, and other characteristics for particular goods and services. As a result, some restrictions may apply, depending on the type of loan, and not all businesses will be able to receive the advertised rates. Insurance products provided by marketplace partners are not a deposit, are not FDIC insured, are not guaranteed by Greenwood, and are not insured by any federal government agency. The program’s terms, terms, and participating merchants are subject to change. Forward-looking statements in this release are subject to risks and uncertainties that could lead to material differences in the results. All rights reserved. 2025 Greenwood, Inc. Greenwood,” Cash Back for Buying Black,” and all associated marks are registered trademarks of Greenwood, Inc. or its affiliates. Visit www. for full disclosures and terms. gogreenwood.com
1 University of Georgia Selig Center for Economic Growth: https ://www.terry .uga.edu/selig
2Federal Reserve Survey of Consumer Finances: https ://www.federalreserve .gov/econres/scfindex .htm
Greenwood, Inc.
(BPRW) Greenwood Launches New Initiatives to Boost Spending at Black-Owned Businesses and Expand Access to Loans for Black Entrepreneurs Following Announcement of Dave Cotter as New CEO
