Following the announcement of Dave Cotter as the new CEO, Greenwood launches new initiatives to increase spending at Black-owned businesses and increase access to loans for dark companies. Nationwide Expansion: Applications for the Money Back for Purchase BlackTM programme are now being accepted from businesses looking to increase presence and sales. The news comes as the system has already amassed nearly a third of a billion dollars in mortgage need, surpassing the$ 230 million mark since the company first launched these products, with requests for more than$ 150 million in personal money and requests for over$ 90 million in small business loans. ATLANTA– ( Project Line )– Greenwood, the digitally native financial software dedicated to the Black neighborhood, has launched two courses designed to collaborate to create wealth in the Black community. These activities, which are available right now, include Greenwood Premium Members ‘ Cash Again for Buying BlackTM programs and a new partner marketplace that connects Black companies and households with third-party lenders and financial sources. Premium Members receive up to 10 % cash back when they purchase in-store at participating businesses as part of Greenwood’s Cash Back for Buying BlackTM program. The software, which is currently being tested in Atlanta with Café Bartique, Kitchen Cray, and The Hidden Gym, not only generates income for local businesses but also establishes new society relationships by assisting users in discovering and supporting Black-owned businesses. Applications from businesses all over the country looking to increase their awareness and sales are now being accepted by the system. Moreover, Greenwood has introduced a companion market that connects Black business owners with third-party loan lenders. People can get access to life insurance, refinancing student loans, and private loans for everyday needs thanks to the market. Everyone in the neighborhood is welcome to the Greenwood Marketplace. Driving Dollars Into The Black Community” From the beginning, Greenwood’s goal has always been to make the Black money work hard for our society, and we are determined to restore that mission,” said Dave Cotter, the fresh CEO of Greenwood. ” Despite having a staggering spending power of$ 1.6 trillion1, only about 2 % of this wealth is returned to Black-owned businesses. We could allocate an additional$ 8 billion to Black businesses by increasing this flow by just half a percent. Our goal is to combine technology and society, creating a digital program that immediately redirects money into savings and opportunities and creates success and a sense of belonging for the Black area. The radiant neighborhood of Southwest Atlanta is a prime example of this. In order to improve its operations, Café Bartique secured a small business loan through a company of Greenwood Marketplace. It is now actively promoting the Money Back for Purchasing BlackTM system, which considerably raises customer awareness and revenue. Next up for Cash Again for Purchasing Black is Tulsa, a city rooted in the tradition of Black quality, tenacity, and economic strength. Tulsa, the home of the historic Greenwood District and Black Wall Street, epitomizes the campaign’s guiding principle of supporting Black-owned businesses in order to create wealth in the Black community. Greenwood Premium Members will be able to earn cash back while supporting neighborhood favorites Fulton Street Books &, Coffee, and Black Wall Street Bodega, two establishments that continue to carry the legacy of community, culture, and ownership. We are helping to recirculate Black dollars and honor the legacy of Greenwood, our namesake and inspiration, by connecting dollars with purpose. Greenwood Premium Members can now earn up to 10 % cash back when making in-store purchases with their Greenwood Mastercard ® Debit Card at participating businesses starting today. Based on the status of eligible purchases, cash back is automatically credited to members ‘ accounts. Café Bartique, Kitchen Cray, and The Hidden Gym are the pilot stores where Cash Back for Buying BlackTM is being tested in Atlanta. Within 45 business days of the transaction, the member’s account receives the earned cash back. Greenwood is working to include online sales as part of the initiative as well, expanding nationwide. Businesses can now apply for membership, and members can submit their favorite Black-owned establishments. We want to hear from you from New York, Chicago, Atlanta, Seattle, Houston, Detroit, Philadelphia, Baltimore, Los Angeles, Memphis, New Orleans, Charlotte, Miami, Dallas, St. Louis, Cleveland, Jacksonville, Indianapolis, and Seattle. To submit your business, visit gogreenwood.com/cashback. Connect with independent lenders for business expansion, debt consolidation, or working capital needs through the Greenwood Marketplace.
Life Insurance: Use reputable third-party insurance providers to find term, whole, and universal coverage.
Student Loan Refinancing: Gain more advantageous terms through streamlined refinancing options through lending partners.
Financial Education: Utilize NAACP’s” Credit 101″ resources to learn credit management.
According to Donald Hawkins, VP at Greenwood,” We’re making funding more accessible for entrepreneurs.” We hope that all Black business owners have equal financial opportunities and unrestricted access to capital. That’s why we’ve simplified the application process through our marketplace, which gives businesses access to multiple lenders in one application and is cost-free. This involves removing obstacles and making sure Black business owners have the resources they need to grow, scale, and succeed. The membership includes a no-hidden-fees Mastercard ® Debit Card in addition to receiving up to 10 % cash back through the Cash Back for Buying BlackTM program.
Access to a two-day early paycheck
FDIC-accredited high-interest savings are available.
Through Greenwood Invest, investors have the ability to invest in stocks and ETFs.
Roundup donations to help with community initiatives
Financial assistance options are available through the Greenwood Help Center.
Businesses: Go Greenwood.com/cashback to apply for the Cash Back Program.
Customers: Sign up for Greenwood Premium and start earning cash back.
Refer your favorite Black-owned company to the Cash Back for Buying BlackTM program.
For the Go Greenwood.com/marketplace to find financial resources, go to the open marketplace.
No membership is necessary.
Explore resources for financial education, insurance, and loans.
Important InformationGreenwood is a financial technology company, not a bank. Coastal Community Bank, a Member FDIC, offers banking services. Deposits are covered by up to$ 250, 000 per depositor. Failure of an FDIC-insured bank is only covered by FDIC insurance. If certain requirements have been met, pass-through insurance at Coastal Community Bank, Member FDIC, is available for FDIC insurance. Coastal Community Bank holds a Mastercard International license to issue the Greenwood Debit Mastercard®. Customers must be a Premium member to use their Greenwood Mastercard ® Debit Card to make a qualified transaction at a participating business while the offer is posted on the Greenwood website and mobile app in order to be eligible for a Cash Back Reward at the time of purchase. Conditions apply. While everyone in the Black community can access the Greenwood Marketplace, Cash Back rewards are only offered as a premium membership benefit. The maximum reward is$ 250 per transaction, and it is credited within 45 business days of receiving the funds. Greenwood, Inc. is not a lender in itself. The participating lenders are responsible for all decisions and terms that are made. Your results will be unique depending on the information on your credit report, zip code, and other characteristics for particular goods and services. Not all businesses will be able to receive the advertised rates, and some restrictions may apply, depending on the kind of loan. Greenwood is a financial technology company, not a bank. Insurance products sold through marketplace partners are not a deposit, are not FDIC insured, are not guaranteed by Greenwood, and are not insured by any federal government agency. The program’s terms, terms, and participating merchants are subject to change. Forward-looking statements in this release are subject to risks and uncertainties that could lead to material differences in the results. 2025 Greenwood, Inc. All rights reserved. The names Greenwood,” Cash Back for Buying Black,”” Black,” and all associated marks are registered trademarks of Greenwood, Inc. or its affiliates. Visit www. for full disclosures and terms. gogreenwood.com
1 University of Georgia Selig Center for Economic Growth: https ://www.terry .uga.edu/selig
2Federal Reserve Survey of Consumer Finances: https ://www.federalreserve .gov/econres/scfindex .htm
Source: Greenwood
(BPRW) Greenwood Launches New Initiatives to Boost Spending at Black-Owned Businesses and Expand Access to Loans for Black Entrepreneurs Following Announcement of Dave Cotter as New CEO
