Amazon MGM did presently preside over the life of the nation’s best-known spy. Image: Tolga Akmen / AFP
Home » QUESTION: Does restoration or pension await James Bond at Amazon? Query: Does revival or pension await James Bond at Amazon?
Amazon’s invasion of Britain’s classic Bond company has Her Majesty’s subjects worried, with some wondering whether 007 also has a future.
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Agency
23-02-25 16: 32
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Amazon MGM did then preside over the life of the nation’s best-known spy. Image: Tolga Akmen / AFP
James Bond in the arms of an American business: impact despair!
Amazon’s invasion of Britain’s classic Bond company has Her Majesty’s subjects worried, with some wondering whether 007 also has a future.
The last blast came on Thursday after months of wrangling between the film’s producers and the British MGM workshop, which was heavily covered in the American press. The American giant will now rule over the fate of the world’s most well-known spy.
And it can do as it pleases: Amazon has given the Broccoli home, which has previously defended the company that exported the story of MI6 beauty worldwide, creative power.
This shift has shaken advertising in the scout’s country: the day after the offer was announced, regular The Independent asked whether by taking control of the company, Amazon had “buried” it.
However, articles in The Times and The Telegraph media declared that James Bond did “never” be the same.
Amazon’s precise intentions for the company remain unidentified.
What is certain, though, is that” Amazon like a return on their investment”, Chloe Preece, a teacher of advertising at London’s ESCP Business School told AFP.
To make good on the deal, Amazon is likely to create” spin-offs” or “prequels” as well as capitalise off merchandising, Preece said.
The Broccoli home still held the promotional power of the James Bond model under its ownership after Jeff Bezos ‘ team bought famous theater MGM for$ 8.45 billion in 2022.
007 with a Marvel spin
According to The Times, Amazon gave producers Michael Wilson and Barbara Broccoli an additional$ 1 billion to secure creative rights.
Amazon has not confirmed the transaction’s economic terms.
Bond is going to be “more business. The volume ( of films ) will change”, estimated Tom Harrington, who works at Enders Analysis, which provides entertainment industry insights.
The film’s guardian, Wilson and Broccoli, has been a force in British film since the 1960s, but they have opposed spin-offs and registration because they fear it might have damaged the franchise.
Barbara Broccoli has worked with four different players in the position of 007 – Roger Moore, Timothy Dalton, Pierce Brosnan, and Daniel Craig – and described her career as “dedicated to maintaining and building upon the extraordinary tradition” inherited from Albert” Pouch” Broccoli, her parents.
” It has always been an exclusive, advanced, old-fashion brand”, said branding expert Adrian Mediavilla, with an average movie transfer time of “around five years”.
Amazon, on the other hand, “want to develop an ecosystem, a cosmos like Marvel or Super Mario”, according to Mediavilla.
To do this, the workshop had create new characters and innovative storylines. ” There is enough content”, said Preece.
And much fans as effectively. ” There is a great fandom”, said Preece, adding that viewers were “desperately” waiting for the next picture.
The final payment was” No Time to Die” – the 25th James Bond movie and Craig’s bird music, which made$ 775 million in the box office.
James Bond gone’ woke’?
There is a danger of over-exploiting and in turn weakening the company.
It will be required to “remain honest to the company’s history” and the protagonist created seven years ago by English writer Ian Fleming, stressed Mediavilla.
” The Broccolis have been vigilant, with a small group of people who knew the product. They chose the chairman, they cared for it”, said Preece.
But, like its rivals Netflix and Disney, Amazon employs a swarm of screenwriters who inevitably change jobs.
For some, the risk lies somewhere. James Bond is reportedly becoming “woke,” according to British newspapers.
One might say that the company has gone awry when one examines the development of the brand, according to Preece, for whom the Bond personality played by Daniel Craig has little to do with the one played by Sean Connery or Roger Moore.
” They have evolved with the period”, added Preece.
In the most recent movies, the scriptwriters have attempted to present an image of a guy who is more delicate, tone down Bond’s shrewish side and standard sexist jabs at women.
According to Preece, Amazon may also discover creating a” Bond girl line”.
But the big losers may be film theaters. Although all of the movies in the story are big box office smashes, Amazon may now choose to not have a theatre release and instead give the movie directly on its Prime streaming service.
Who was James Bond’s greatest comedian to date?
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