Show love in every step on Flip Flop Day  

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Childhood cancer is a diagnosis no family should have to go through alone. Yet, every day across South Africa, countless families wake up to this life-altering reality. The journey is one of immense challenges where love, community, and compassion can make a difference.

This Valentine’s Day, Flip Flop Day 2025 offers South Africans a chance to stand in solidarity with children and teenagers diagnosed with cancer. Let us unite, sole by sole, flip-flop by flip-flop, and prove we are stronger than any challenge.

• What is the Flip?
Flip Flop Day, hosted by the CHOC Childhood Cancer Foundation South Africa, is an annual initiative to raise awareness and funds for children and teenagers diagnosed with cancer and their families.

For R10, participants can purchase a sticker and wear their flip-flops with pride on February 14. This simple yet powerful gesture sends a message of hope and unity, showing children and teenagers diagnosed with cancer, they are not alone.
It is love in action and compassion in every step.

• Soulful hearts unite: ‘sole mates’ wanted
Flip Flop Day calls for ‘sole mates’, South Africans ready to step up for this life-changing cause. Whether an individual, a school, a corporate, or a volunteer, this Valentine’s Day is your opportunity to show love and solidarity with children and families facing the toughest battle of their lives.

When we come together, our soles are unstoppable. From bustling boardrooms to vibrant classrooms, from the seaside to the city, let’s flip into action and prove love conquers all.

• Your R10 can change lives
When a child or teenager is diagnosed with cancer, the difficult journey for the entire family begins. For Lebo, a bright 8-year-old who once spent her days running around her schoolyard, the diagnosis of leukaemia turned her world upside down.

The once-vibrant laughter in her home was replaced with worry as her parents struggled to understand the medical terms, treatment schedules, and the emotional toll.

CHOC stepped in with psychosocial support, a foundation of their care. Through counselling and emotional support, the CHOC team helped Lebo’s parents navigate the fears of treatment, providing them with tools to comfort their daughter through her toughest days.

Lebo found ways to express feelings she couldn’t put into words, and her parents found strength in connecting with other families facing similar challenges.

“The psychosocial support we received gave us hope,” shares Lebo’s mother. It taught us how to be strong for Lebo, how to bring laughter back into our home, and how to face each new day.”

This is the heart of CHOC’s work. Every sticker purchased for Flip Flop Day contributes to programmes like these, offering tailored emotional, social, and practical support that makes an immeasurable difference for children, teenagers, and their families.

• Flippie, the SOLE-dier of Love
Leading the charge is Flippie, South Africa’s favourite and most beloved CHOC SOLE-dier. Flippie is passionate about spreading compassion and rallying support for children and teenagers, taking on the toughest journey of their lives.

Flip Flop Day is more than a fundraiser. It celebrates unity, empathy, and love.

• What CHOC stands For
The CHOC Childhood Cancer Foundation South Africa is an internationally recognised non-profit organisation that supports children and teenagers diagnosed with cancer and their families.

CHOC provides life-changing services, including emotional and practical support and education on the Siluan Early Warning Signs of Childhood Cancer.

With over 1 500 children and teenagers in their care at any given time, CHOC’s mission is to ensure that no family walks this journey alone.

• How You Can Step Up
Get your stickers at Tekkie Town, CHOC Regional Offices, or www.choc.org.za. Show your support on February 14, by wearing your flip-flops or Ipanema and stickers.

Whether hosting a fundraiser at work, organising a school event, or stepping out in your flip-flops, your participation makes a difference.