(BPRW) ESSENCE GU® has teamed up with Kensington Grey to establish a new benchmark for creator culture at the ESSENCE Festival Of Culture® Presented by Coca-Cola®. (Black PR Wire) NEW ORLEANS–(BUSINESS WIRE)– During the country’s biggest festival honoring worldwide Black culture, two influential creatives collaborated to elevate the standards for artists. ESSENCE GU® (ESSENCE Girls United) joined forces with Kensington Grey, a leading talent agency for Black digital storytellers, during the 2025 ESSENCE Festival of Culture® sponsored by Coca-Cola® to present an impactful weekend filled with content-driven experiences crafted by today’s most influential voices. This collaboration aimed to elevate Black creators beyond being just talent, positioning them as industry leaders, cultural influencers, and the future of storytelling. The event was titled the ESSENCE GU® x Kensington Grey Creator Mixer: A Cultural Convergence. On Saturday, July 5th, the exclusive #KGxGUHouseMixer, the highlight of the collaboration, offered a vibrant networking opportunity aimed at fostering collaboration among various sectors. This event featured a distinguished lineup of talent from Kensington Grey, emerging creators, brand partners, and ESSENCE GU® influencers, centering around an afternoon filled with tailored discussions, meaningful networking, and content creation, spotlighting J.C. Carter, Scot Louie, and Justine’s Camera Roll. “The ESSENCE Festival Of Culture® has now emerged as a significant event for creators, comparable to New York Fashion Week and Coachella.” It is among the biggest and most culturally important festivals globally, and brands are progressively relying on creators to enhance their presence at the event. “From unexpected celebrity encounters to remarkable dining experiences and the breathtaking architecture, the possibilities for creating viral stories are limitless because New Orleans is truly one of a kind,” stated Shannae Ingleton, co-founder of Kensington Grey. Collaborating with ESSENCE for the GU® Creator Mixer was an effortless decision for us at Kensington Grey. First of all, the ESSENCE brand is renowned, and our goals align seamlessly in terms of honoring creators, art, community, and culture.
