As AI and performance marketing reshape digital advertising, are brands becoming less memorable? Nicole Glover, Executive Creative Director – Digital at Penquin, argues that the industry’s obsession with optimisation and short-term metrics—not artificial intelligence—is driving creative sameness. Discover why balancing data with emotional storytelling is essential for long-term brand growth and marketing effectiveness.
The post Has Digital Marketing Become Too Optimised to Be Memorable? Why Creativity Still Matters in the AI Era appeared first on African Business Innovation | Sustainable Development & Social Responsibility.
