By Tony Lawson
Cosmetic plastic surgery is a cash-pay specialty. Instead of routing through insurance networks, patients research surgeons, weigh credentials, and make direct purchasing decisions.
That places more economic weight on visibility and reputation than in most other medical fields.
The barriers to entry are significant: years of fellowship-level training, board certification through the American Board of Plastic Surgery, and the capital and credibility required to establish an independent practice.
The surgeons featured here are board-certified practice owners operating cosmetic-focused practices across the country. Vol. 1 of this series covered surgeons in academic medical centers and hospital systems.
1. Dr. Wilmina Landford
Dr. Wilmina Landford operates a private cosmetic practice across Washington, DC and Maryland, covering facial rejuvenation, rhinoplasty, body contouring, breast augmentation, and high-definition liposuction.
She has published peer-reviewed research on gender and ethnic representation in surgical education and outcomes for diverse patient populations — a research record that informs both her clinical approach and her market positioning in one of the country’s most credentialed healthcare corridors.
Practice: Landford Plastic Surgery | Washington, DC and Maryland
2. Dr. Anthony Griffin
Dr. Anthony Griffin has operated his Beverly Hills practice for nearly three decades with a specific market focus: cosmetic surgery for patients with African American and ethnic skin types. That positioning — built around technique, not just demographic targeting — addresses a gap in the cosmetic surgery market.
His procedural range covers rhinoplasty, body contouring, facelift, and breast augmentation, with particular expertise in scar management and approaches that preserve natural facial structure.
Practice: Anthony C. Griffin, MD | Beverly Hills, CA
3. Dr. Stanley Okoro
Dr. Stanley Okoro runs Georgia Plastic and Reconstructive Surgery across multiple locations in the Atlanta metro, with additional practice locations in Lagos and Abuja, Nigeria.
Before entering private practice, he served as Chief of Plastic and Reconstructive Surgery at the National Naval Medical Center in Bethesda, directing the facility’s microvascular breast reconstruction program and treating combat casualties from Iraq and Afghanistan.
His practice has been recognized as a Castle Connolly Top Doctor for 2024, 2025, and 2026. His clinical focus includes body contouring, Brazilian butt lift, and complex breast surgery.
Practice: Georgia Plastic and Reconstructive Surgery | Marietta and Atlanta, GA
4. Dr. Wright Jones
Dr. Wright A. Jones founded Muse Plastic Surgery in Atlanta around a defined positioning principle he trademarked as “The Wright Touch” — results that are noticeable but controlled, applied consistently across body contouring, breast, and facial procedures.
He has been recognized as one of America’s Top Doctors and Atlanta’s Top 10 Doctors, and was featured on Lifetime Television’s Atlanta Plastic.
Practice: Muse Plastic Surgery | Atlanta, GA
5. Dr. Amaka Nwubah
Dr. Nneamaka “Amaka” Nwubah founded Amaka Aesthetics in Nashville after completing both a plastic surgery residency and an additional aesthetic fellowship — a training path relatively few surgeons pursue. Her practice covers body contouring, breast surgery, and facial procedures, with particular depth in post-pregnancy cases.
Nashville is a growing cosmetic surgery market with limited supply of board-certified practitioners. Her practice occupies a clear position in that gap.
Practice: Amaka Aesthetics | Brentwood (Nashville), TN
6. Dr. Camille Cash
Dr. Camille Cash founded her solo cosmetic surgery practice in Houston in 2002 and has operated it for over two decades. She was the first African American woman in Texas to hold dual board certification in both general surgery and plastic surgery.
Her practice focuses on breast surgery and body contouring, with a patient base she has built almost entirely through aesthetic work. She sits on the board of Sisters Network, Inc., a national breast cancer support organization, and has been consulted as an advisor to multiple Fortune 500 companies on issues of diversity and representation in medicine.
Practice: Camille Cash, MD | Houston, TX
7. Dr. Aisha Baron
Dr. Aisha Baron founded Breast Body Beauty Plastic and Reconstructive Surgery in Smyrna, Georgia, building a practice around cosmetic breast and body contouring with a secondary focus on breast reconstruction for cancer survivors.
Her clinical focus and personal background as a cancer survivor have shaped a practice that serves a patient population many cosmetic-only practices do not reach — women navigating both aesthetic goals and post-cancer reconstruction.
Practice: Breast Body Beauty Plastic and Reconstructive Surgery | Smyrna, GA
Cosmetic surgery practices often build strong patient bases through referrals, outcomes, and word of mouth. The stories behind how surgeons build and grow these practices in competitive aesthetic markets are rarely documented.
Shoppe Black documents how these practices are built, how surgeons differentiate their work, and how they serve communities where access to board-certified care is often limited.
Practices interested in an editorial feature or series can submit an inquiry here.
The post Black Surgeons You Should Know: Vol. 2 | Plastic & Cosmetic appeared first on SHOPPE BLACK.
