Brands must tap cultural intelligence to win market share, says Adunade

A growing number of Nigerian brands are spending more on marketing but failing to connect with audiences because their messaging

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Celebrating the diversity and richness of African heritage globally

Core Afric amplifies the voices and stories of people of African descent worldwide. Our mission is to build a bridge amongst our various citizens dispersed all over the globe. We are intentional about a media where the experiences, perspectives, and achievements of the descendants of Africa are valued, respected, and celebrated. Through our reporting, we aim to foster greater understanding, empathy, and solidarity in a universe riddled with divisions. Do you care about honoring the diversity and richness of African heritage globally? Connect with us on our handles for news, information, and cultural exposition, highlighting the richness and diversity of Africa and its diasporans.

Brands must tap cultural intelligence to win market share, says Adunade

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