How Temu Helped a Madagascan Vanilla Family Business Sell Direct to Consumers Across Europe 

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​ For African producers, the distance between growing a world-class product and selling it directly to global consumers has always been the hard part. Malagasy Vanilla, a family business rooted in Madagascar’s vanilla trade for three generations, has closed that gap — moving from wholesale-only supply to direct-to-consumer sales across 14 European markets through Temu’s Local […]  

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