Nakuru promotes conferences, meetings to expand tourism earnings

Nakuru County is targeting a bigger share of revenue from Meetings, Incentives, Conferences, and Exhibitions (MICE), a lucrative segment of the tourism mix globally. The Chairman of the Tourism and Marketing Board, David Mwangi, said the county administration is spearheading bids to host regional and international conventions and is channeling more resources toward promoting conference…

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Nakuru promotes conferences, meetings to expand tourism earnings

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