Buttah Skin has initiated the #BlackBeautyForward campaign on TikTok to honor the future of skincare. Buttah Skin is collaborating with some of the most exciting TikTok creators to encourage everyone to showcase their beauty and contribute to Black beauty history right now. This February, the brand is amplifying its #BlackBeautyForward campaign, which is a movement to celebrate, support, and elevate Black beauty across all eras. Buttah Skin collaborates with some of the most vibrant creators on TikTok, encouraging everyone to elevate their presence and contribute to making history in Black beauty today. “Black beauty has perpetually been a movement, rather than just a fleeting moment,” states Tomara Watkins, the President of Buttah Skin. Through #BlackBeautyForward, we celebrate the pioneers who laid the groundwork, while also elevating the voices of current creators, entrepreneurs, and change agents who are reshaping beauty according to their own standards. Given the current landscape that opposes Diversity, Equity, and Inclusion (DEI), initiatives such as #BlackBeautyForward are increasingly essential. As discussions regarding representation and financial equality progress, backing Black-owned beauty brands serves as a practical method to promote change and support communities that have been historically marginalized. This initiative emphasizes the significance of supporting Black-owned enterprises, aiming to keep beauty inclusive, empowering, and representative of diverse identities. Throughout February and beyond, TikTok creators will highlight their transformation stories, feature their preferred Buttah Skin products, and inspire their followers to shop Black, advocate for Black, and shine Black. The campaign showcases the strength of beauty brands owned by Black individuals and emphasizes the importance of supporting businesses that honor melanin-rich skin, featuring everything from tutorials to testimonials. Consumers can participate in the movement by using the hashtag #BlackBeautyForward, interacting with the highlighted creators, and purchasing products from Buttah Skin’s line at www.buttahskin.
