MISA, the Motor Industry Staff Association, has launched “MISA TV”, a digital channel dedicated to educating, informing, and empowering workers in the motor industry.
Spokesperson Phakamile Hlubi Majola said the channel will go live today, Tuesday, 19 May 2026, at 19:00, streaming on Facebook and YouTube.
“It promises to be a powerful tool for worker engagement and knowledge sharing,” she said.
The inaugural episode features an insightful conversation with Adam Esat, the Principal Officer of the Motor Industry Retirement Fund (MIRF).
In this interview, key issues are unpacked, including the two-pot retirement system, the claims process, and the critical role MIRF plays in safeguarding the hard-earned contributions of workers.
This discussion sets the tone for MISA TV’s primary mission, which is to provide workers with accessible, practical information that strengthens their financial security and their rights.
“MISA TV is a platform for workers to gain knowledge, clarity and confidence in navigating the challenges they face,” said Martle Keyter, MISA’s Chief Executive Officer: Operations.
“Our goal is to ensure that workers are not left behind in complex policy changes or industry shifts.
“By bringing experts directly to our members through MISA TV , we are reinforcing our commitment to transparency, empowerment, and solidarity with workers.”
In a statement on Tuesday, 19 May 2026, MISA said: “MISA TV will feature regular interviews and educational segments covering topics such as retirement planning, workplace rights, industry developments, and union initiatives”.
By leveraging digital platforms, MISA is ensuring that workers across South Africa can access reliable information anytime, anywhere.
The statement said the launch of MISA TV underscores MISA’s leadership in worker advocacy and innovation.
“As the motor industry evolves, MISA remains steadfast in its mission to protect workers and their families, while equipping them with the tools to thrive in a changing environment,” the statement said.
“We invite all workers, stakeholders, and media partners to tune in to the first broadcast and join us in celebrating this milestone.
“Together, let us build a future where knowledge empowers, and solidarity strengthens.”
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